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Cupping the Coffee Coffee is not only a culture, it's a massive market, and this commodity market is dependent on coffee quality among many other things, to perform in the marketplace. The coffee trade is so serious about this, that it employs 'cuppers' who test the coffee beans and poured coffee for quality, both good and poor. They also assist in creating new blends by using this process. Coffee and The Olfactory Senses Cuppers use...